Meet SWYM, the purpose-built, AI-native media decisioning platform that gives advertisers and agencies proactive, intelligent control over media curation, activation and buying.

Smarter buying. Better results. Less waste.

Meet SWYM, the purpose-built, AI-native media decisioning platform that gives advertisers and agencies proactive, intelligent control over every decision that shapes media outcomes.

2x AdExchanger Award Winner (2024 & 2025)

We’re proud to share that SWYM has been recognized at the AdExchanger Awards two years in a row — Best Industry Startup (2024) and Best Use of Programmatic in a Marketing Campaign (2025).

Meet SWYM, the purpose-built, AI-native media decisioning platform that gives advertisers and agencies proactive, intelligent control over media curation, activation and buying.

SWYM is engineered for intelligent media activation— AI, automation, and agentic systems

We unify AI-driven decisioning, workflow automation, and agentic intelligence into a single platform—so every impression is smarter, every bid is sharper, and every campaign works harder.

Advertisers and agencies leveraging SWYM

Benefits

We’re not just optimizing. We’re rewriting the rules.

Other tools sit on the sidelines. SWYM is embedded in the transaction layer—curating, predicting, and controlling media before the first dollar is spent. Whether you’re a brand, agency, or curator, SWYM gives you AI-native infrastructure to take back control of programmatic.

Reduce waste

Automatically filters out poor-performing and fraudulent inventory before you bid.

Boost performance

Concentrates spend on high-quality, high-performing impressions to lift KPIs by 20%+.

Simplify supply chain

Reduces the number of suppliers and middlemen, cutting hidden fees and inefficiency.

Reduce complexity

Automates deal creation and optimization, so teams spend less time managing PMPs.

Turnkey and easy to activate

Runs like a standard PMP in your DSP — no new platform, no workflow disruption.

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Improvement in primary KPI

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Reduction in wasted media spend

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Increase in ROAS

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Lower cost per acquisition

SWYM lemons and cherries

Why SWYM?

Stop buying lemons. Start buying cherries.

Programmatic buying is stuck in a costly supply paradox: the market is flooded with cheap, low-quality lemons while the high-performing cherries are harder to find. Advertisers keep buying lemons because that’s what’s readily available, which signals suppliers to keep supplying more bad inventory. 

SWYM breaks this cycle by filtering out the lemons and surfacing the cherries — ensuring every dollar chases real performance, not waste.

SWYM shorts left aligned

Catch us in our #SWYMshorts series for quick takes, straight facts, and sharp insights into what’s really happening in programmatic.

Get in touch

Ready to stop wasting your money? Let’s talk.

We’ll show you how SWYM delivers higher quality media, smarter decisioning, and better results.

Programmatic Supply Paradox - Programmatic Advertising