Spend Smarter. Work Smarter.
SWYM is the media industry’s first toolset specifically designed to help you Stop Wasting Your Money aka SWYM.
SWYM is purpose-built to bring enhanced automation and AI-driven decisioning into media operations and optimization, increasing performance and efficiency without the need to add complexity or continually grow resources.
Work Smarter
Workflow Automation
Spend Smarter
Intelligent Optimization
Learn. Curate. Optimize.
Today’s spend optimization approaches have serious limitations. Spend Smarter with intelligent learning and decisioning integrated into both the buy-side & sell-side.
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‘Smart’ Bid Decisioning
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‘Smart’ Inventory Curation
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‘Smart’ Audience Optimization
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Bi-Directional, Learning DSP/SSP Feedback
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More…
Smart Optimizations.
Big Impact.
Connect. Simplify. Automate.
Even the best adtech tools and teams have trouble connecting and working seamlessly. Work Smarter through workflow and ad-ops simplification and automation.
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Automate AdOps Processes
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Automate Taxonomy Management
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Automate Inclusion/Exclusion Lists
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Automate Alerts with Actions
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More…
Smart Automations.
Big Savings.
Why SWYM?
So You Can 'Do More With Less'.
More than ever, agencies and in-house media teams are under increasing pressure to ‘do more with less’, expected to deliver high-quality work faster, at better value, with agility. A tall task, especially for those playing by old rules, with disconnected data pipes and difficult-to-scale processes.
Today
Play by old rules
Disconnected data pipes
Unscalable processes & manual work
Missed opportunities to save $$
Rethink "How" with SWYM
New rules, new “how”
Automate, automate, automate
AI for ‘smart’ workflow & optimization
Integrate best practices into tools
It’s time for a new approach that intelligently integrates workflow automation and AI-driven optimization to supercharge performance while reducing resource requirements.
It’s SWYM Time.
Solutions
Use One, Use Many. Configure to Your Needs or Build New Ones.
SWYM consists of an evolving array of best-in-class Workflow and Spend Optimization modules, designed to leverage smart automation and AI to simplify, standardize and accelerate key actions and decisions – increasing performance without the need to grow resources.
Ad Ops
Workflow Modules
Spend Optimization
Modules
"Smart" Bid Decisioning
"Smart" Supply Curation
"Smart" Audience Optimization
"Smart" MFA Mitigation
PMP Validation and Make Goods
TV Validation and Make Goods
Automated Ads-Ops Setup
Automated Taxonomy Management
Tech Stack Connectivity
Automated Inclusion/Excl Lists
Automated Invoice Reconciliation
Automated Alerts w/ Action
Benefits
SWYM is Built to Drive Effectiveness. Efficiencies. KPI Impact.
Ad Optimization
Boost KPI Performance
SWYM leverages next-gen approaches such as smart bidding, dynamic inventory curation, and always-on learning to boost KPIs by 30%+
Buy Transparent & Direct
SWYM inventory is bought directly and transparently based on ads.txt & sellers.json and focused on top performers, waste is reduced with less spend on poor performing placements.
SWYM is built into both the buy-side (DSP) and the sell side (SSP), increasing intelligence, enhancing the buyer’s ability to make smarter, more informed bid/buy/optimize decisions.
Optimize Efficiencies
With automation and AI at the core, campaign setup and optimization is simplified, streamlined and enhanced while, reducing resource requirements.
Workflow Automation
Upscale Your Teams
Reduce menial tasks and allow your teams to do real work, thinking work, not busy work as SWYM automates steps that have been manual to date.
Drive Process Efficiencies
You can ‘do more with less.’ By connecting tools through simple automations, teams can get more done with less effort and rework.
Reduce Mistakes
Fat-finger mistakes can be costly. With process automation at the core, SWYM will reduce manual work, rework and errors.
Amplify Consistency
No more “everyone does it differently.” Let SWYM create connectors between tools and processes that enable consistent execution and delivery.
Curated Supply Path Optimization™ (C-SPO)
Flagship Module
Current media spend optimization approaches have serious limitations.
SWYM C-SPO is the solution, supercharging performance and delivery through automation and intelligence.
With the introduction of Curated Supply Path optimization (C-SPO), SWYM is transforming the way advertisers identify, bid and buy top performing programmatic media. With C-SPO, it’s no longer a buy-side only, one-way approach to supply path optimization. Instead, SWYM has partnered with premium SSP platforms to empower buyers with a bi-directional, learning feedback loop across the buy side (DSP) and sell side (SSP) platforms— driven by smart automation and AI — that dynamically curates and optimizes bids to ensure you bid and win a disproportionate share of top performing inventory.
Limited access to % fraction of SSP supply
Does not actively curate inventory to send to DSP
Cannot avoid costly middlemen, SSP hops
Same bid pricing algorithm for all
Does not ensure ads.txt/sellers.json support
Optimization is at DSP, one way only
PMPs are static, non-learning, poorly managed
SPO (Today)
Curated Supply Path Optimization™
Direct access to 100% of SSP supply (~5x supply)
Dynamic curation of top inventory
Buys direct from pubs; no middlemen, no extra hops
Smart bidding to pay ‘right’ price
Buys transparently based on ads.txt &sellers.json
Optimization is bi-directional between DSP & SSP
CSPO is dynamic, always learning, and managed by
algo/automation